Hello! I am a Consumer empathetic and data driven marketing leader with a passion to build strong businesses and organizations.
◀️12 + years of experience in building world-class brands, businesses, and teams. Spent seven of those twelve years in consumer goods (FMCG) companies – Cadbury, Kraft, Lindt, Maple Leaf Foods in roles spanning brand management, category analytics and sales strategy. Followed by brand equity growth and product strategy roles at CIBC one of the big five banks in the Canadian Market.
▶️Currently, serving on the Marketing Executive Leadership Team heading the brand strategy, growth marketing, social media & content programs and activities for Consumer Debt Solutions business at BDO.
⏸️Beyond Work : I am a poet, author ( of two books that were featured as the top 10 sellers in the poetry Genre on Amazon India) and a content creator. You can check out some of my work on Goodreads and /or Instagram.I love meeting new people and learning about cultures, have traveled across 40+ countries and lived in 6.
Specialties : Marketing, Product Management, P&L Management, Team Leadership, Digital and Traditional Campaigns, Brand Management, Analytics.
On this site I share articles related to leadership, marketing, women in business, and all other topics that I feel can enrich your lives in some way and/or about something interesting that caught my eye. All thoughts expressed on this site are my own and are in no way associated to any firm/ organization.
“What is the next thing you need for leadership? It is the ability to make up your mind to make a decision and accept full responsibility for that decision.”~ Sam Manekshaw